What *NOT* to do?
Don’t submit multiple URLs to Google database for the same site. e.g. mysite.com and mysite.com/index.html are two different URLs.
Don’t do cloaking. Cloaking is a way to keep two different pages. One is optimized for the search engine another is optimized for user.
Doorway pages are another way of cloaking. This is the trick to fill your home pages with keywords and keeping a link for user optimized page.
Hidden texts and hidden links with same color as page background color are often used in doorway pages and are cause to ban from search engines.
Don’t link bad neighborhood as link farms that may cause to be banned.
Don’t send unsolicited commercial emails called spamming from your site.
Selling advertising in form of links in your site is acceptable but selling PR which will boost another sites PR is not.
Multiple identical pages with very similar content and interlinking them are forbidden.
Multiple domains that redirect to same site and also creating multiple domains that contain almost same content are not allowed.
Google recommends not having more than 100 links in a page. Excessive links will not ban you but will cause a low PR.
Search Engines and the Directories
Directories are searchable database of web sites that are reviewed, selected and categorized by human beings. On the other hand a search engine crawl the web by following the links from webpage to webpage and website to website. You don’t even need to submit your site to a search engine in order to find your site and indexing for searching.
Important directories
Yahoo – most popular but costs $299 and paying is not guaranteed to be included in the top 10 listings
ODP – Open Directory Project, Suggest your site there. Now! This causes your site to be listed in Google
Lycos – popular but again will cost $39
Search Engine Spiders
Spiders crawl from web site to web site by following the links.
Googlebot – 216.xxx.xxx.xxx, monthly deep crawl in the database
Freshbot – 64.xxx.xxx.xxx shallow crawl
Search in Google for your site url, then click on cache for viewing the last cached view of your site by Google
Search Engine Friendly Site: How to
Meta tags –
Title – Choose a meaningful title that reflects your business and cover 2 or 3 keywords. E.g.: ABC Software, the best software development company in Bangladesh.
It contains 3 important keywords regarding your company, best, software and Bangladesh.
Description – Another important Meta tag. It should not contain just a list of keywords but a logical sentence that will contain your keywords. E.g.: ABC Software, a world class software development company, special in desktop based applications.
It contains your keywords and reads like a coherent sentence also.
Links at home page – try to keep all pages link in the home page and also keep a sitemap and link it to home page. So that spiders can follow your whole site with maximum of following 2 links.
Header Tags and ALT Tags –
Near the top of your page you should keep your important keywords in a <H1> tag. Google gives extra weight to text located at header tags to calculate PR. Also use a couple of <H2> tags. E.g.:
<H1>ABC Software: No 1 Software Development Company in Bangladesh </H1>
<H2>we provide 24/7 support to our customers</H2>
Photos will not help your ranking but you can use <ALT> tags to describe the photo and keep 1 or 2 keywords there. Be sure that <ALT> tag is describing your photo. E.g.:
<img src=”wo.jpg” ALT=”Web Office: Web based office management system, one of our best software”>
Add shorter pages to your site
Always try to add new pages to your site. Each a day, If you cannot add each a day then add whenever you can, but don’t add junk
Make shorter pages
If you have longer pages break them and make them shorter
Better Search Engine Rankings for existing site
- Remove all bad techniques as described earlier
- Change your title and description to a keyword rich format
- Add lots of unique keyword rich contents to your pages
- Reciprocal Linking: Get a few websites (at least 3 or 4) to link to your site. But be very careful about the bad neighbors as discussed earlier.
A web page’s Page Rank is a number from 1 to 10 as calculated by Google for that page. The PR value is basically what Google deems to be the importance of your page when compared to other web pages in your category.
The higher PR you rank the better for your site to be top listed. For competitive category sites 5 is a good PR.
Maximize your web pages’ PR: How to
- Your pages should contain unique original contents that are not replicated in another site and not just like affiliated links
- Keyword density: you should have your main keywords as much as possible in your page title and description as well as scattered throughout the text of your page while still make sure that the pages are readable, interesting and have the ability to sell
- No of Visitors will increase your page PR
- Incoming Links to your page from other web pages: most important
- Header tags and ALT tags as described earlier
Links and their efforts on Page Rank
Tomorrow
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